On the fashion side of things, “femme fatale outfit” saw a major jump in searches, an invite to embrace one’s inner villain. Jewelry has a big part to play here, whether for fashion or sentimental purposes, or both. “Self date aesthetic” ranked among the top searches by Pinterest, supporting this idea of dressing for and celebrating oneself.
But recent societal shifts demand even more change, like removing the expectations of what type or style of jewelry defines a woman (genderless collections are doing a great job of blurring these lines) and dedicating as much celebration to self-purchases as engagement rings and wedding jewelry transactions receive. There has been a transition over the past several years from the notion that women need men to buy them jewelry to acknowledging women as independent purchasers. While some of the top search terms won’t be too helpful to jewelers everywhere (“how to heal yourself” and “breaking generational cycles,” for example), many insights demonstrate how women are striving to empower themselves, break societal norms and stereotypes, and explore their independence-all signaling a switch-up in the way jewelry is marketed and sold. For International Women’s Day, which occurred on March 8, Pinterest released a short report on female-forward trends, with data on how women were using Pinterest and what their interests were.
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